I am a human-centered strategic experience designer. I believe that technology and design can be effective tools in fighting social and political issues, both within local communities and globally. I am a strong potent of universal healthcare and education.
I am currently senior UX designer at Neilsen Marketing Cloud. I am the lead designer for their NBI (buying insight) application. Nielsen's single-source database links consumers’ ad exposure data with actual credit and debit card purchase information providing the most comprehensive view of consumer spending.
Most recently, I founded a platform called Connectedreams, which is an online, modular, cultural context-aware, data-driven mentorship platform. My focus is on young, talented, ambitious women professionals especially from tier 2, 3 cities of socially conservative countries like India, Pakistan.
Before starting Connectedreams I was Strategic Experience Designer & Ethnographic Researcher with Laboratory of Social Machines at MIT Media Lab, Cambridge - focused on understanding and designing data-driven innovative technological solutions to create better accountable, transparent and responsive networks connecting individual stakes holders and institutions.
I am passionate about exploring the ways in which design, data, strategy, semiotics, and technology can be fused to change environments and impact life for good in large and small ways.
To summarize, in past 10 years, I have created projects from the top down (designing strategies, crafting proposals, running creative and directing production) as well as bottom-up (ethnographic research, implementing design) to shape products at the intersection of design and technical reality.
21 Oct’16. Invited moderator at IIT Bombay Annual Conference 2016, New York. Panel Discussion “Learning From Our Own”
06 Oct’15. Invited Speaker at World Usability Congress, Graz, Austria. Harnessing the Potential of Digital Networks to Create More Women Role Models in Developing Nations.
02 May’14. Invited talk at MIT Media Lab. Decode Delhi - A crowd sourced technological intervention that can help people navigate and discover a city with a focus on safety.
19 May’14. Decode Delhi covered by VitaminW.
17 Dec’13. Not Lost In Translation covered by CreativeApplications.Net.
22 Nov’13. Listen To My Wrist covered by Technical.ly/brooklyn.
22 Nov’13. Listen To My Wrist covered by Wearablesinsider.com.